We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Mercedes-Benz CLA

#Untamed is a unique photo exhibition. Digitally fueled – with the most extraordinary Instagram photos from around the world and inspired by the new Mercedes-Benz CLA. Live in Paris. And featured by Google. An impressive projection installation shows the most untamed photos of all participants and allows everyone to present his and her individual style in a worldwide exhibition for an international audience. With an special image analysis algorithm, the #Untamed Score shows how distinctive the style of their own photos is compared to those of others. — Based on the creative message: The natural enemy of the average.

Project Roles
Art Director
Company
Mercedes-Benz
Skills
Integrated
Media
Advertising
Project Industries
Advertising