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Nike 'AIR WORKSHOP' for Air Max Day 2018

As part of the Air Max celebrations for 2018, Nike asked Pitch Studios to be a part of their official line-up which showcased a number of creatives in Australia. Pitch Studios collaborated with Mini Swoosh on an interactive, digital deconstruction ‘AIR WORKSHOP’ at Melbourne’s infamous Curtin House, where users were invited to use our boutique application (iPad + multi-touch sensory screen) to create a custom t-shirt design. By using assets from the Air Max 270 and custom 3D objects, the combination of the Pitch Studios aesthetic and Mini Swooshes overall branding made the workshop feel unique and completely collaborative.

Project Roles
Creative Director, Interactive Producer, Project Manager
Company
Nike
Skills
3D, Art Direction, Cinema 4D, Creative Direction, Digital Tech, Experiential, Interactive, iOS, Management of Teams 1-10, Sketch, Unity
Media
App Design, Mobile Apps, Products - Digital, UI Design
Project Industries
Advertising, Fashion, Retail, Technology
Nike 'AIR WORKSHOP' for Air Max Day 2018
Nike 'AIR WORKSHOP' for Air Max Day 2018
Nike 'AIR WORKSHOP' for Air Max Day 2018
Nike 'AIR WORKSHOP' for Air Max Day 2018
Nike 'AIR WORKSHOP' for Air Max Day 2018
Nike 'AIR WORKSHOP' for Air Max Day 2018
Nike 'AIR WORKSHOP' for Air Max Day 2018
Nike 'AIR WORKSHOP' for Air Max Day 2018
Nike 'AIR WORKSHOP' for Air Max Day 2018
Collaborators