MeUndies Product Launch: Socks
Our in-house creative team devised a campaign to launch a new, untested product – socks. I wrote and directed the commercial we used to announce our socks to the world and created assets for email, social, and podcasts.
Launching MeUndies socks was a landmark moment for 2017. With four different products, we had to devise a campaign that would both explain our new products and entertain. We had to keep our current customers excited and entice new customers to the brand at the same time.
- Project Roles
- Copywriter, Director, Writer
- Commercial, Copywriting, Creative Direction, E-Commerce, Social, Wrangling - Creatives
- Commercials - Video
- Project Industries
- Advertising, Fashion, Lifestyle, Retail