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MeUndies Product Launch: Socks

Our in-house creative team devised a campaign to launch a new, untested product – socks. I wrote and directed the commercial we used to announce our socks to the world and created assets for email, social, and podcasts. Launching MeUndies socks was a landmark moment for 2017. With four different products, we had to devise a campaign that would both explain our new products and entertain. We had to keep our current customers excited and entice new customers to the brand at the same time.

Project Roles
Copywriter, Director, Writer
Skills
Commercial, Copywriting, Creative Direction, E-Commerce, Social, Wrangling - Creatives
Media
Commercials - Video
Project Industries
Advertising, Fashion, Lifestyle, Retail
MeUndies Product Launch: Socks