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Ford | Trolling The Apple Launch

In our efforts to stay relevant, entertaining and reach out to those less-than-interested in Ford vehicles, the creative team live-tweeted the iPhone 6 launch with the hashtag #wegotthat2. I was a part of concepting, writing and preparing tweets before and during the launch. The light-hearted conversation was picked up by AdAge, CNBC, Google Marketing and Marketing Land.

Project Roles
Copywriter
Company
Team Detroit
Skills
Copywriting
Media
Social Media Content, Social Media Copy
Project Industries
Advertising, Automotive, Technology
Ford | Trolling The Apple Launch
Ford | Trolling The Apple Launch
Ford | Trolling The Apple Launch
Ford | Trolling The Apple Launch
Ford | Trolling The Apple Launch
Ford | Trolling The Apple Launch
Ford | Trolling The Apple Launch
Ford | Trolling The Apple Launch
Ford | Trolling The Apple Launch
Ford | Trolling The Apple Launch