Ford | Trolling The Apple Launch
In our efforts to stay relevant, entertaining and reach out to those less-than-interested in Ford vehicles, the creative team live-tweeted the iPhone 6 launch with the hashtag #wegotthat2.
I was a part of concepting, writing and preparing tweets before and during the launch.
The light-hearted conversation was picked up by AdAge, CNBC, Google Marketing and Marketing Land.
- Project Roles
- Team Detroit
- Social Media Content, Social Media Copy
- Project Industries
- Advertising, Automotive, Technology