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VW Polo Safe Hands

We wanted to take all the positive perceptions people have about Volkswagen's Polo, such as its build quality, well-engineered design and high levels of safety and reliability, and wrap it up in an undeniable universal human and product truth. VW Polo has been the car of choice for many Dads, there's a tendency to be a little overprotective and fathers only want the best for their daughters.

Project Roles
Copywriter
Company
Volkswagen
Skills
Art Direction, Copywriting
Media
Scripted TV
Project Industries
Advertising
VW Polo Safe Hands
VW Polo Safe Hands