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TRESemme Hairstatements

TRESemme hairspray sales are in decline. The use of lifestyle influencers has led to a restrained and conservative brand positioning which isn't representative of it's consumer base. We needed to re-establish their relationship with the creative classes, by celebrating how experimentation is a powerful source of female empowerment and self-expression across all demographics and ethnicities. So together with ID we created the Tresemme #hairstatements campaign which included a suite of social assets, editorials and an A-Z of Hair film.

Project Roles
Copywriter, Creative Director, Content Strategist
Company
Unilever
Skills
Creative Direction, Copywriting, Content Strategy
Media
Branded Content, Social Media Content
Project Industries
Beauty, Fashion, Lifestyle
TRESemme Hairstatements