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The Gun Shop

To help draw attention to the growing gun issue, we partnered with the States United To Prevent Gun Violence and opened a fake gun shop targeting new gun buyers right int he middle of New York City. When the unsuspecting customers inquired about a gun they were thinking of purchasing, the clerk informed them of the tragic history that gun had, linked to recent shootings in the U.S. We changed a lot of perceptions, started a worldwide conversation, and won an embarrassingly large amount of Cannes lions. Also, please see the first PSA we did for the client, entitled "Ed", which won a silver lion at Cannes.

Project Roles
Creative Director
Company
Grey NY
Skills
Creative Direction
Media
Case Study Videos, Events, Viral Films
Project Industries
Advertising
The Gun Shop
The Gun Shop
Collaborators