The Gun Shop

To help draw attention to the growing gun issue, we partnered with the States United To Prevent Gun Violence and opened a fake gun shop targeting new gun buyers right int he middle of New York City. When the unsuspecting customers inquired about a gun they were thinking of purchasing, the clerk informed them of the tragic history that gun had, linked to recent shootings in the U.S. We changed a lot of perceptions, started a worldwide conversation, and won an embarrassingly large amount of Cannes lions. Also, please see the first PSA we did for the client, entitled "Ed", which won a silver lion at Cannes.