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  • Matei
  • Matei Creative Director / Copywriter / Creative Technologist
  • Shout
AT&T – Brackets by 6-Year-Olds

AT&T wanted something different for March Madness, so we left the bracket building up to the real experts. Six-year-olds. What it became was a non-scripted series of videos served up to visitors based on the match-ups and upcoming games. it later grew into AT&T's "It's Not Complicated" campaign.

Project Roles
Copywriter
Company
AT&T
Skills
Copywriting
Media
Documentaries, Experimental Films
Project Industries
Advertising, Entertainment, Technology
AT&T – Brackets by 6-Year-Olds