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GOOGLE – Urban Escape Plan

Fluchtplan ins Grüne (Urban Escape Plan) for Google Maps is a hyper-localized tool that inspires urban people to explore their green surroundings and find unknown hidden treasures. The microsite locates the user’s location and reveals the closest escape route into a green oasis. From a bench overlooking the lake at dusk to the quietest meadow in the heart of the city, Germany’s greenest spaces are shown on the map.

Project Roles
Copywriter, Creative Director
Company
Google
Skills
Conceptual, Copywriting, Social
Media
Advertising, App Design, Desktop Apps, Products - Digital, Social Media Copy
Project Industries
Advertising, Education, Entertainment, Travel/Tourism
GOOGLE – Urban Escape Plan