GOOGLE – Urban Escape Plan
Fluchtplan ins Grüne (Urban Escape Plan) for Google Maps is a hyper-localized tool that inspires urban people to explore their green surroundings and find unknown hidden treasures.
The microsite locates the user’s location and reveals the closest escape route into a green oasis. From a bench overlooking the lake at dusk to the quietest meadow in the heart of the city, Germany’s greenest spaces are shown on the map.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting, Social
- Advertising, App Design, Desktop Apps, Products - Digital, Social Media Copy
- Project Industries
- Advertising, Education, Entertainment, Travel/Tourism