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X Marks The Crazy People

How do you launch X Dubai and show fun seekers the world over that Dubai is now an extreme sport playground? We proved it with the most insane stunts marked by our X marks the spot campaign, marking the most dangerous base jump diving board in the world to the world's most frightening zip-line ride. Since launch, the base jump online video alone has received over 24 million views on Youtube.

Project Roles
Art Director, Copywriter, Creative Director
Company
Start
Skills
Conceptual, Copywriting, Creative Direction, Strategy
Media
Brand Films, Branded Content
Project Industries
Entertainment, Government
X Marks The Crazy People
X Marks The Crazy People
X Marks The Crazy People
X Marks The Crazy People