X Marks The Crazy People
How do you launch X Dubai and show fun seekers the world over that Dubai is now an extreme sport playground? We proved it with the most insane stunts marked by our X marks the spot campaign, marking the most dangerous base jump diving board in the world to the world's most frightening zip-line ride.
Since launch, the base jump online video alone has received over 24 million views on Youtube.
- Project Roles
- Art Director, Copywriter, Creative Director
- Conceptual, Copywriting, Creative Direction, Strategy
- Brand Films, Branded Content
- Project Industries
- Entertainment, Government