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HORNBACH – Hammer
A Russian tank transformed into 7,000 hammers.
The narrative –from tank to hammer– required a strong focus on digital storytelling. The hype was huge, and all hammers sold out via facebook before the traditional campaign even began.
The last 700 hammers were sold in a series of special events under extreme conditions. Hornbach Hammer is now a permanent piece in the “Museum der Dinge” (Museum of Oddities) in Berlin.
- Project Roles
- Art Director, Content Producer, Copywriter
- Company
- heimat\TBWA
- Skills
- Conceptual, Copywriting, Filmmaking
- Media
- Advertising, Commercials - Video, Social Media Content, Social Media Copy
- Project Industries
- Advertising
