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  • Matei
  • Matei Creative Director / Copywriter / Creative Technologist
  • Shout
HORNBACH – Hammer

A Russian tank transformed into 7,000 hammers. The narrative –from tank to hammer– required a strong focus on digital storytelling. The hype was huge, and all hammers sold out via facebook before the traditional campaign even began. The last 700 hammers were sold in a series of special events under extreme conditions. Hornbach Hammer is now a permanent piece in the “Museum der Dinge” (Museum of Oddities) in Berlin.

Project Roles
Art Director, Content Producer, Copywriter
Company
heimat\TBWA
Skills
Conceptual, Copywriting, Filmmaking
Media
Advertising, Commercials - Video, Social Media Content, Social Media Copy
Project Industries
Advertising
HORNBACH – Hammer