Peroni Nastro Azzurro – Global Digital Content
Managing global content and social strategy for Peroni Nastro Azzurro. I helped to evolve the brand’s digital strategy by reinforcing Peroni Nastro Azzurro’s position as the beer associated with authentic Italian style. To achieve this, I created premium digital content and campaigns exploring classic and contemporary Italian lifestyle.
- Project Roles
- Content Producer, Copywriter
- Content Management, Copywriting, Digital, Editing, Editorial, SEO, Social, Strategy
- Branded Content, Editorial Writings, Social Media Content, Social Media Copy
- Project Industries