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Nike: Body

This spot featured pro-cyclist Lance Armstrong--and the brief was “create controversy." Looks like it worked. I wrote the dialogue, where Lance spells out his philosophy. It was recognized as “Spot of the Month” by Shoot Magazine and a One Show Finalist.

Project Roles
Copywriter
Company
Wieden+Kennedy
Skills
Broadcast, Celebrity, Commercial, Conceptual, Copywriting, Post-Production
Media
Commercials - Broadcast
Project Industries
Advertising, Fashion, Sports
Nike: Body