This spot featured pro-cyclist Lance Armstrong--and the brief was “create controversy." Looks like it worked.
I wrote the dialogue, where Lance spells out his philosophy. It was recognized as “Spot of the Month” by Shoot Magazine and a One Show Finalist.
- Project Roles
- Broadcast, Celebrity, Commercial, Conceptual, Copywriting, Post-Production
- Commercials - Broadcast
- Project Industries
- Advertising, Fashion, Sports