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THE TASK: To convince prospective international students to make UNSW their number one preference for study in Australia. THE INSIGHT: UNSW produces more CEOs, top entrepreneurs and millionaires than any other Australian university. In short, your odds of success are better when you study at UNSW. THE IDEA: FUTURE-PROOF Using UNSW data based on past alumni, in conjunction with Facebook connect, students can map out where they could end up and see what potential success lies ahead of them. The app projects statistically feasible future scenarios that they can interact with along the way, creating a hyper-personalised future map. It can predict everything from influential people they're likely to meet, to the odds of becoming a CEO, to their shot at becoming a millionaire. A Future-Proof university choice, backed by future proof.

Project Roles
Art Director
Art Direction, Conceptual, Design
App Design
Project Industries