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vitaminwater "You're Up" Campaign
YOU'RE UP The branding campaign was extended to an under-the-cap promotion with Live Nation and an in-store program featuring Carrie Underwood. The 360º program won an Effie Honorable Mention in 2011.
- Project Roles
- Art Director, Creative Director
- Company
- Ammirati
- Skills
- Art Direction
- Media
- Advertising
- Project Industries
- Beverage
