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Scrabble - "Tattoo: U CN DO IT"

I've been a Scrabble fanatic since I was a little kid. In fact, I credit the gameplay (and my mom) for my love of words, spelling, and competitiveness. So this was truly a plumb assignment! Hasbro wanted us to take the "intimidation" (LOL) out of the classic board game. The solution? A fun, visual, in-your-face, interactive way to unscramble words easily with the encouragement of the seven letter tagline, "U CN DO IT". This is one in the campaign series.

Project Roles
Conceptual, Copywriting, Creative Direction, Interactive, Print, Strategy, Visual Development
Advertising, Concept Art, Games - Board, Magazines, Tattoos
Project Industries
Advertising, Gaming
Scrabble - "Tattoo: U CN DO IT"