Scrabble - "Tattoo: U CN DO IT"

I've been a Scrabble fanatic since I was a little kid. In fact, I credit the gameplay (and my mom) for my love of words, spelling, and competitiveness. So this was truly a plumb assignment! Hasbro wanted us to take the "intimidation" (LOL) out of the classic board game. The solution? A fun, visual, in-your-face, interactive way to unscramble words easily with the encouragement of the seven letter tagline, "U CN DO IT". This is one in the campaign series.