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Aerosoles #FashionThatFeelsGood

Challenged to refresh Aerosoles image from just a "comfort" brand to a fashionable one as well to resonate and appeal to a younger market, as the copywriter - and shoe-lover, I thought #FashionThatFeelsGood sounded good - and so did the client. This lived digitally as well as in print, POP, and Instagram.

Project Roles
Copywriter
Company
CarlByrd&Co
Skills
Conceptual, Copywriting, Digital, Fashion, Integrated, Lifestyle, Social
Media
Apparel, Commercials - Video, Products - Digital, Social Media Copy, Taglines
Project Industries
Advertising, Fashion, Lifestyle, Retail
Aerosoles #FashionThatFeelsGood