Challenged to refresh Aerosoles image from just a "comfort" brand to a fashionable one as well to resonate and appeal to a younger market, as the copywriter - and shoe-lover, I thought #FashionThatFeelsGood sounded good - and so did the client. This lived digitally as well as in print, POP, and Instagram.
- Project Roles
- Conceptual, Copywriting, Digital, Fashion, Integrated, Lifestyle, Social
- Apparel, Commercials - Video, Products - Digital, Social Media Copy, Taglines
- Project Industries
- Advertising, Fashion, Lifestyle, Retail