Konica Minolta- "Nobody Cares"
As a freelance creative, pitching and winning the Konica Minolta business was a coup - selling through the tagline "Nobody Care What We Do" to a Japanese company was a miracle!
Challenged with trying to communicate all the heady stuff that KM does, we sold the client with the analogy that most people really don't care how a microwave actually works - they just care that their food comes out hot. Then we served up the tagline -"Nobody cares what we do because we do it right." They ate it up!
- Project Roles
- Commercial, Conceptual, Copywriting, Creative Direction, Humor, Post-Production, TV, Visual Development
- Advertising, Commercials - Broadcast
- Project Industries
- Advertising, Technology