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Hallmark Channel Kitten Bowl: Super Bowl Activation

ASK: Bring the Kitten Bowl experience to Super Bowl Live for the first time in 2018. INSIGHT: Guests want to experience the Kitten Bowl. Challenges of location and space limitations, we needed to think creatively on how to bring an immersive experience. IDEA: The custom space featured a stadium, locker room and "purr-king" lot for kittens to play within, "Hisss-man" trophy and other touch points for consumers. Over 100,000 people attended the event throughout its 10-run; every kitten was adopted through North Shore Animal League. ​

Project Roles
Art Director, Creative Director, Designer, Set Designer
Company
Clamor
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Celebrity, Conceptual, Creative Direction, Design, Environmental, Environments, Experiential, Fabrication, Sports, Wrangling - Creatives
Media
Environmental Design, Events, Set Designs, Themed Environments
Project Industries
Advertising, Entertainment, Sports
Hallmark Channel Kitten Bowl: Super Bowl Activation
Hallmark Channel Kitten Bowl: Super Bowl Activation
Hallmark Channel Kitten Bowl: Super Bowl Activation
Hallmark Channel Kitten Bowl: Super Bowl Activation
Hallmark Channel Kitten Bowl: Super Bowl Activation
Hallmark Channel Kitten Bowl: Super Bowl Activation
Hallmark Channel Kitten Bowl: Super Bowl Activation
Hallmark Channel Kitten Bowl: Super Bowl Activation