Hallmark Channel Kitten Bowl: Super Bowl Activation
ASK: Bring the Kitten Bowl experience to Super Bowl Live for the first time in 2018.
Guests want to experience the Kitten Bowl. Challenges of location and space limitations, we needed to think creatively on how to bring an immersive experience.
The custom space featured a stadium, locker room and "purr-king" lot for kittens to play within, "Hisss-man" trophy and other touch points for consumers. Over 100,000 people attended the event throughout its 10-run; every kitten was adopted through North Shore Animal League.
- Project Roles
- Art Director, Creative Director, Designer, Set Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Celebrity, Conceptual, Creative Direction, Design, Environmental, Environments, Experiential, Fabrication, Sports, Wrangling - Creatives
- Environmental Design, Events, Set Designs, Themed Environments
- Project Industries
- Advertising, Entertainment, Sports