Vremi Product and Brand Launch
Vremi started off as a few random kitchen gadgets sold on Amazon. When I joined the team, I took the opportunity to develop brand guideline (logo, color, graphic, font, copy voice, etc.) for overall consistency, and most importantly defined the target audience to create personalities for each product. From “Your Main Squeezer” lemon squeezer to the “Straight Chillin’” Ice Cube Trays, Vremi’s fun and pun personalities were born. We launched the splash page, the website, Amazon listings, and all the creative asset to support the brand. Our first 10 products showed proof of concept validating our product, marketing, creative, and target marketing strategies.
Vremi’s been loved by BuzzFeed, Business Insider, and Tasty to name a few. The numbers speak for themselves:
• We increased sales from $4M in 2016 to $16M in 2017
• I helped to grow daily business from 6.5K day to 55K a day
• In 2016 we reached 120K homes, and in 2017 we reached over 600K households.