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Spelly Straws on Kickstarter

Spelly Straws is a new invention by Mohawk’s internal 3D Designer, Randy Stein. He wanted to create a functional yet educational tool for kids, to make mealtime more enjoyable. I pulled together a team of copywriters, designers, 3D artists, and teamed them up with Moondog’s production team to shoot and launch Spelly Straws on Kickstarter. Together, we produced the Kickstarter video, landing page, a pre-launch Facebook group, and all of the marketing and advertising materials to drive traffic to the launch. We reached our goal of $20K within the first couple of hours. Success!

Project Roles
Art Director, Creative Director
Company
Mohawk
Skills
Art Direction, Creative Direction
Media
Brand Films, Brand Guidelines, Branded Content
Project Industries
Startups
Spelly Straws on Kickstarter