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Spelly Straws on Kickstarter

Spelly Straws is a new invention by Mohawk’s internal 3D Designer, Randy Stein. He wanted to create a functional yet educational tool for kids, to make mealtime more enjoyable. I pulled together a team of copywriters, designers, 3D artists, and teamed them up with Moondog’s production team to shoot and launch Spelly Straws on Kickstarter. Together, we produced the Kickstarter video, landing page, a pre-launch Facebook group, and all of the marketing and advertising materials to drive traffic to the launch. We reached our goal of $20K within the first couple of hours. Success!

Project Roles
Art Director, Creative Director
Art Direction, Creative Direction
Brand Films, Brand Guidelines, Branded Content
Project Industries
Spelly Straws on Kickstarter