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Ulta Beauty: Corporate Rebrand

I was crashing on a buddy's futon in Detroit when a call came about rebranding Ulta. this was my first project after a nearly three-year break from a full-time advertising gig. It took about four months of 90+ hour weeks with a personal best of one 123 hour week. Fueled by Taylor Swift's 1989 on repeat, Mt Dew and the Ryan Martindale sunflower seed mix (half pickle/half black pepper) — Ulta's brand personality was born.

Project Roles
Art Director, Copywriter, Creative Director, Designer, Typographer, Writer
Company
Ulta Beauty
Skills
Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Art Direction, Copywriting, Environmental, Fashion, Integrated, Lifestyle, Print, Strategy, Type Design, Visual Development, Conceptual
Media
Advertising, Brand Guidelines, Icons, Illustrations, Infographics, Lettering, Logos, Manifestos, Naming, Photography, Retail Designs, Taglines, Typography, Visual Designs
Project Industries
Beauty, Advertising, Retail
Ulta Beauty: Corporate Rebrand
Ulta Beauty: Corporate Rebrand
Ulta Beauty: Corporate Rebrand
Ulta Beauty: Corporate Rebrand
Ulta Beauty: Corporate Rebrand
Ulta Beauty: Corporate Rebrand
Ulta Beauty: Corporate Rebrand
Ulta Beauty: Corporate Rebrand
Ulta Beauty: Corporate Rebrand
Ulta Beauty: Corporate Rebrand
Ulta Beauty: Corporate Rebrand
Ulta Beauty: Corporate Rebrand