We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Motorola MotoX Interactive Print Ad

Complicated technology powered the simple and intuitive idea: paper-thin components (including a battery, LEDs and a keyboard-like button membrane) delivered a premium print experience by creating a print ad where readers could change the color of the Moto X device with the touch of a finger – without leaving the page. The ad appeared in the January 2014 issue of WIRED, delivered to 137,000 WIRED subscribers in Motorola’s top two markets –Chicago and New York subscribers. Buzz Positive media coverage, social buzz and pass-along led to 72 million social earned media impressions. That’s 84 times WIRED’s total circulation

Project Roles
Art Director
Company
Digitas
Skills
Art Direction, Design, Technology
Media
Advertising, Products - Digital
Project Industries
Advertising
Motorola MotoX Interactive Print Ad