Hubbs Seaworld Research Institute - Brand Evolution
The Hubbs SeaWorld Research Institute brand refresh strategically repositioned the organization in order to stay relevant to their audiences and connect to new audiences. Rolled out via cross-media awareness and fundraising campaign.
The new identity portrays human and marine life sharing the same planet.
The human form represents scientific research, focus and care for our oceans.
The wave forms represent the four research focus areas of the institute.
- Project Roles
- Art Director, Copywriter, Creative Director, Designer
- Hubbs SeaWorld Research Institute
- Art Direction, Copywriting, Design, Strategy
- Brand Guidelines, Branded Content, Editorial Designs, Logos
- Project Industries