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Hubbs Seaworld Research Institute - Brand Evolution

The Hubbs SeaWorld Research Institute brand refresh strategically repositioned the organization in order to stay relevant to their audiences and connect to new audiences. Rolled out via cross-media awareness and fundraising campaign. Logo Symbolism The new identity portrays human and marine life sharing the same planet. The human form represents scientific research, focus and care for our oceans. The wave forms represent the four research focus areas of the institute.

Project Roles
Art Director, Copywriter, Creative Director, Designer
Hubbs SeaWorld Research Institute
Art Direction, Copywriting, Design, Strategy
Brand Guidelines, Branded Content, Editorial Designs, Logos
Project Industries
Hubbs Seaworld Research Institute - Brand Evolution