Newcastle Human Installations

Newcastle came to us to create a stunt that would payoff their brand tagline, "Taste the lighter Side of Dark." So we came up with these life-like mannequins that appear to be doing something dark but in a playful way. Whether it be trying to pull a keg out of an exterior bar wall or oddly wallpapering itself behind some branding, these installations garnered quite a bit of buzz for the beer.