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Murder on the Orient Express: Clues Are Everywhere 360 Integrated Campaign

20th Century Fox wanted to promote its star-studded upcoming remake of the classic whodunit, Murder on the Orient Express, in an innovative manner. They hoped to give modern audiences a taste of an old-fashioned mystery, and introduce the characters and setting, without alienating Agatha Christie fans or giving away the film’s final surprise. Eclipse was brought on more than a year prior to the film’s release to help out. Our research indicated a strong interest in mysteries and puzzles across a wide audience. People didn’t just love a challenge, they especially loved it when it was really difficult.

Project Roles
Writer, Copywriter
Company
20th Century Fox
Skills
Conceptual, Copywriting, Editing
Media
Microsites, Motion Graphics, Social Media Content
Project Industries
Entertainment
Murder on the Orient Express: Clues Are Everywhere 360 Integrated Campaign
Collaborators