Murder on the Orient Express: Clues Are Everywhere 360 Integrated Campaign
20th Century Fox wanted to promote its star-studded upcoming remake of the classic whodunit, Murder on the Orient Express, in an innovative manner. They hoped to give modern audiences a taste of an old-fashioned mystery, and introduce the characters and setting, without alienating Agatha Christie fans or giving away the film’s final surprise.
Eclipse was brought on more than a year prior to the film’s release to help out. Our research indicated a strong interest in mysteries and puzzles across a wide audience. People didn’t just love a challenge, they especially loved it when it was really difficult.
- Project Roles
- Writer, Copywriter
- 20th Century Fox
- Conceptual, Copywriting, Editing
- Microsites, Motion Graphics, Social Media Content
- Project Industries