Kopp's Frozen Custard
This frozen custard parlor was redesigned with the ideals that life should never be taken too seriously. A vibrant color palette and a hand drawn logo emphasize this point.
The owl symbolizes Kopps' Wisconsin roots where Kopp's opened their first custard shop. Their new packaging provides whimsical affirmations on life which appear as a surprise element inside the custard cups and again on the back of the menu. The branding is reinforced with owl feathers throughout secondary graphics and signage.
While these custard cake boxes are meant for an individual slice (left), they fit together to form an entire cake for catering purposes. The numbered system was designed to make placing orders easy. Circular stickers are paired with custard cake flavors and placed on the to-go boxes and custard lids.
The owl symbolizes Kopps' Wisconsin roots. This character provides whimsical affirmations on life which appear as a surprise inside the custard cups and again on the back of the menu. Owl feathers are continued in all secondary graphics and signage.
- Project Roles
- Art Director, Designer
- Kopp's Frozen Custard
- Adobe Illustrator, Adobe InDesign
- Advertising, Packaging, Retail Designs
- Project Industries