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Lylole Branding and Creative Strategy

I was tapped on by Sherry, the founder of lylole, to help establish her new line of CBD cosmetics. lylole (stylized all lowercase) stands for "love yourself, love others, love the earth." I created her logo, packaging design, website, and pattern motif to be carried through the brand collateral. The vine honors the botanical nature of the brand. lylole is focused on utmost transparency and being a holistic force for good in the community.

Project Roles
Art Director
2D, Adobe Illustrator, Adobe Photoshop, Art Direction, Compositing, Creative Direction, Fashion, Lifestyle, Procreate
Illustrations, Logos, Packaging, Squarespace Sites
Project Industries
Beauty, Health/Pharma
Lylole Branding and Creative Strategy
Lylole Branding and Creative Strategy