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Kmart TV

After filing for bankruptcy, Kmart needed to quickly change course. By convincing the client that one needs to have a sense of humor to shop at Kmart, hilarity ensued. We shot 35 commercials a year and sales went up 200%. We also elevated the print with seasonal campaigns, like Back-to-School.

Project Roles
Creative Director
Company
KMart
Skills
Creative Direction, TV
Media
Commercials - Broadcast
Project Industries
Retail
Kmart TV
Kmart TV
Kmart TV
Kmart TV
Kmart TV
Kmart TV
Collaborators