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How to get men to take paternity leave

Swedish dads take an average of 115 days paternity leave. The Fins just 14. So we sent a bunch of Swedes over the border to encourage their macho neighbours to put fatherhood first. The film encouraged Finnish men to join the #workcanwait debate. I conceived, wrote and shot this with my cereative partner at the time.

Project Roles
Copywriter
Company
Libero
Skills
Conceptual, Copywriting, Editing
Media
Commercials - Video, Posters, Social Media Content
Project Industries
Health/Pharma
How to get men to take paternity leave