Playtex: Love My Curves Launch
Playtex was launching a new intimates line and wanted the world to take notice. But the goal was so much bigger than just selling some underwear, it was about creating a movement- a movement that represented the brand's positive personality.
We did our homework and after some research, we learned that women were more likely to compliment other women if they first felt good about themselves.
Annnnnnnd ding, that was our light bulb. When women first feel good about their bodies and celebrate what makes them unique, they can help others do the same.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Content, Content Management, Copywriting
- Social Media Content
- Project Industries