Meilleur (means better/best in French) is a premium syrup brand created by and for Indonesia. Made locally with international quality of course. The aim of this creation is to fill in the market gap, where most of the beverage products used at the hotel/bar relied on imports. That is where the idea was born.
I was commissioned to create the branding identity that reflects their brand's image and target audience. The brand should be versatile and able to stand its own across a variety of medium both digital and print.
Using realistic fruits as a model to create a consistent composition of each flavor. Playful, clean and modern.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop
- Brand Guidelines, Logos, Packaging
- Project Industries