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Zócalo Public Square Identity

Zócalo Public Square is a Los Angeles-based nonprofit that has also become a unit of Arizona State University. They publish intellectually frisky essays on political and cultural issues of the day, and host smart public events both locally and all over the world. For their 15th anniversary they decided to undertake their first major rebrand to better communicate their playful, kaleidoscopic approach to exploring big ideas. “At a time when our country’s intellectual life is as predictable as it is mean-spirited, Zócalo is trying to bring a little wonder and serendipity back into the public square,” says Gregory Rodriguez, Zócalo’s founder, publisher, and editor-in-chief. “By anchoring our identity in a colorful, dynamic, multidimensional logo, we are rededicating ourselves to one of our founding principles—that generosity and fun are essential to building community around ideas.” I did everything here but the web development, which was handled by Joe McGarry.

Project Roles
Art Director, Designer, Letterer, Type Designer
344 Design LLC
2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, After Effects, Art Direction
Brand Guidelines, Events, Logos, Websites
Project Industries
Entertainment, Non-Profit