This is how the future works

We were tasked with creating a integrated campaign that used Citrix’s partnership with Red Bull Racing to reposition the brand as a leader in the future of work. For the project, I worked with an art director to concept and create print, outdoor and digital executions in the US, Europe and Asia. Additionally I wrote copy for the immersive microsite and worked with an art director and creative director to shoot and edit the case study videos.