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Honda Branded Content – Dream the Impossible Documentary Series

Designed to create an emotional connection between the Honda brand and consumers around the world, the Dream the Impossible Documentary Series was a fully integrated campaign that featured eight short-form documentaries and hundreds of digital executions. The short documentary films were showcased on an immersive website and also streamed on YouTube, Facebook, Twitter, Hulu and X-Box Live. The digital films gained over six million views on the dedicated website alone. To drive viewers to the site, we created a wide array of custom page takeovers, rich media ads and mobile executions. In addition, we created an interactive Honda brand experience at the Sundance Film Festival that included screenings the films. The films won numerous awards including One Show Entertainment and the TED Conference "Ads Worth Spreading." The campaign was a worldwide success – with millions of views in North America, Asia, Europe, South America and Australia.

Project Roles
Copywriter, Creative Director, Producer
Company
Honda/RPA
Skills
Content, Copywriting, Creative Direction, Editorial, Filmmaking, Mobile, Social, Wrangling - Celebrities
Media
Branded Content, Commercials - Broadcast, Commercials - Video, Mobile Apps
Project Industries
Automotive, Technology
Honda Branded Content – Dream the Impossible Documentary Series