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Playtex Positivity - Social Campaign

Let’s lift one another up with Playtex Positivity. With a confident, bold attitude and the stylish support of a Playtex bra, we can be that force of can-do-anything positivity the world needs. We can believe in ourselves so we can help others do the same. We can feel good about our bodies and celebrate what makes us unique. We are stronger when we join together for good. For a positive change. The truth is, we’ll never, ever regret being kind or positive. This is our mantra. This is Playtex Positivity. We conducted a survey of over 500 women, uncovering that 78% of women are more likely to share positivity with other women when they feel good about themselves. Working closely with 3 curvy, fashion influencers, we spread the message that believing in ourselves can lead to helping others do the same and that we are stronger when we join together for good - for positive change.

Project Roles
Art Director
Art Direction, Conceptual
Social Media Content
Project Industries
Fashion, Retail