NYCFC 24 Hour Game

The time has come... NYCFC’s new season is coming up and to promote the new season to their biggest fans, and NYC, we wanted to throw a big game in the middle of Rockerfeller center®. This was the 24 Hour Game. Fans were able to sign up on the slot of their choice to get a chance to play in a never forgetful soccer game. To start it off, we needed to come up with a way to represent New York, and New York City’s Football Club. Since New York is the city that never sleeps, we wanted to go for a neon sign look, making everything feel alive no matter what time of day it is.