NYCFC 24 Hour Game
The time has come... NYCFC’s new season is coming up and to promote the new season to their biggest fans, and NYC, we wanted to throw a big game in the middle of Rockerfeller center®. This was the 24 Hour Game.
Fans were able to sign up on the slot of their choice to get a chance to play in a never forgetful soccer game.
To start it off, we needed to come up with a way to represent New York, and New York City’s Football Club. Since New York is the city that never sleeps, we wanted to go for a neon sign look, making everything feel alive no matter what time of day it is.
- Project Roles
- Johannes Leonardo
- Design, Type Design, Art Direction
- Logos, Set Designs
- Project Industries