Hebrew Home at Riverdale was one of the best senior care facilities in the NYC area. For nearly 100 years they expanded their services into multiple areas of caring for New York's seniors. But their level of care was far superior to their level of awareness with the public.
So they rebranded as RiverSpring Health and we relaunched them with
the 'Care Label' TV, billboard and radio campaign to communicate their diversity in, and excellence at, providing highly personalized care.
- Project Roles
- Creative Director
- Young & Rubicam
- Art Direction, Creative Direction
- Project Industries