There's a lot of confusion and inaccuracy about the ingredients in baby products. Dolphin Organics is a new line of organic and natural personal care products for babies that sets out to be as transparent as possible.
Involved in every aspect of the brand's creation we developed the positioning:
“Only and always natural.” And in creating the packaging we invented a new way of showing the ingredients on the label - as a pictogram. Now any mom can see at a glance that there's nothing bad in these products.
The Dolphin Organics e-commerce website launch was backed by a highly integrated digital campaign.
Creative Director, Art Director
The Hungry Dog
Art Direction, Copywriting, Creative Direction, Design