I led the content strategy for a DIY app that we launched for a fortune 500 tool company. The app was featured as “best new app” on the App Store and has surpassed 1 million downloads.
I worked with a team of ~10 people (UX/UI, engineers, producer, copywriter, video, etc.) to create 100 pieces of digtal, mobile-friendly content for the product launch.
Unfortunately our corporate partner decided to shut the app down after three years in the market.
- Project Roles
- Content Producer, Project Manager
- Ask Me
- Content, Content Management, Design, Digital, Project Management
- Brand Guidelines, Branded Content, Commercials - Video, Interactive Videos, Product Designs, Products - Digital, UI Design, UX Designs
- Project Industries