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Capital One

For Capital One’s New Year’s creative, they asked us to encourage customers to take on their big financial goals in a way that’s more sustainable: breaking them down into bite-size actions. With Tiny Triumphs, we didn't just ask people to break their goals down, we gave them permission to celebrate every step toward that goal, no matter how small.

Project Roles
Copywriter
Skills
Conceptual, Copywriting
Media
Commercials - Video
Project Industries
Finance
Capital One
Collaborators