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Mr Cooper Brand Launch

I was the Creative Director and copywriter on this project. A couple of years ago, Nationstar--the biggest non-bank home lender in the country--came to us with an interesting question: "What should we do?" Their reputation had gone through the hell since the mortgage crisis of 2008, and they were looking for a change. So we suggested one thing: Start completely over. And they did. We changed the name of the company to Mr. Cooper, gave them a completely new identity and developed the launch campaign that included an anthem video featuring Michael Jackson's "Man in the Mirror" (about a man--or company--that took a long hard look at himself before realizing he needed a change). We even worked with Nationstar to help them change the way they did business, creating new programs and products to make good on their effort to become a more human home lender. The company just launched in late August, and so far, so good.

Project Roles
Copywriter, Creative Director
Company
Mr. Cooper
Skills
Comedy, Commercial, Conceptual, Copywriting, Creative Direction, Digital, Humor, Integrated, Interactive, Social, Wrangling - Creatives
Media
Advertising, App Design, Brand Guidelines, Case Study Videos, Commercials - Broadcast, Commercials - Video, Manifestos, Microsites, Naming, Presentations, Social Media Content, Social Media Copy, Taglines, Websites
Project Industries
Finance
Mr Cooper Brand Launch
Mr Cooper Brand Launch