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Wilson X Smart Basketball

Wilson recently released their X Basketball, which actually tracks makes and misses on almost any rim. It’s a first of its kind breakthrough in the world of sports equipment, and we were stoked to play a big part in its development. We also designed, wrote and helped architect the app the ball connects to, designed the packaging, and created the video and digital work that announced it to the world. All of which led to Phenomenon's first Cannes Lion.

Project Roles
Copywriter, Creative Director
Company
Wilson
Skills
Commercial, Conceptual, Content, Copywriting, Creative Direction, Digital, Film, Integrated, Interactive, Low Budget, Management of Teams 1-10, Wrangling - Creatives
Media
Advertising, Commercials - Video, Mobile Apps, Packaging, Pitch Decks, Product Designs, Products - Digital, Products - Physical
Project Industries
Sports
Wilson X Smart Basketball
Wilson X Smart Basketball
Wilson X Smart Basketball