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HTC: It's Anything You Want it to be

HTC tried to break into the U.S. market in a big way by hiring Iron Man himself to represent the relentless innovation of the brand. Which, of course, manifested in ads featuring trolls washing cars and Hawaiian tickle ceremonies. We developed a 2:00 brand for cinema film starring RD Jr, a handful of :30's, print and digital for the campaign.

Project Roles
Copywriter, Creative Director
Company
HTC
Skills
Conceptual, Copywriting, Creative Direction, Digital, Film, Humor, Integrated, Live Action, Wrangling - Celebrities
Media
Advertising, Brand Films, Commercials - Broadcast, Commercials - Video
Project Industries
Technology