Cisco Rebrand
My partner & I led the first campaign to “reintroduce” Cisco to the CXO market as a company that helps the most innovative companies in the world do things they never could before. The numbers proved that the campaign was moving the needle significantly. Which, oddly enough, led Cisco to give their entire business to Goodby. Oh well.
- Project Roles
- Copywriter, Creative Director
- Company
- Cisco
- Skills
- Copywriting, Creative Direction, Digital, Film, Wrangling - Creatives, Print
- Media
- Advertising, Commercials - Broadcast, Manifestos, Microsites, Websites, Pitch Decks, Presentations
- Project Industries
- Technology
