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Wilson Sports

Very proud to have led the reintroduction of a brand near and dear to my heart with an integrated campaign celebrating the relationship between athletes of all ages and their equipment, which started with the anthem spot below.

Project Roles
Copywriter, Creative Director
Broadcast, Commercial, Conceptual, Copywriting, Creative Direction, Film, Interactive, Management of Teams 1-10, Post-Production, Sports, Integrated, Live Action, TV, Wrangling - Celebrities, Wrangling - Creatives
Advertising, Brand Films, Brand Guidelines, Commercials - Broadcast, Commercials - Video, Manifestos, Social Media Content, Social Media Copy
Project Industries
Wilson Sports
Wilson Sports
Wilson Sports