Opium

OPIUM CLUB visual language Release: 2018 February The case: OPIUM CLUB is one of the biggest electronic music venues and clubs located in Vilnius, Lithuania. During our research we learnt that OPIUM CLUB isn’t just a club. It’s a movement, a mindset. Working on this idea we defined one key element of this cult - language. Using only typography we created a new alphabet for Opium community. One letter defines the name of an event. For example, A stands for “ALL NIGHT LONG”. Every symbol has an unique character and attitude that reflects the spirit of the event. We designed a visual language that embodies the bold, confident and loud spirit of the brand. The new identity gives Opium visual tools to grow beyond a dance party and into a cultural movement.